MP3 Paul Zak tells us about oxytocin, a chemical messenger that accounts for why some people are generous, trustworthy, and faithful and others aren’t. His book The Moral Molecule: The Source of Love and Prosperity …
Read the full story »
According to leading neuroscientists, 95 percent of all thoughts, emotions, and learning occur before we are ever aware of it. Yet, most marketing efforts forgo the vast subconscious and instead target the rational, conscious mind. If you want to get ahead of your competition, it’s time to stop selling to just 5 percent of your customer’s brain! Through the wonders of modern neuroscience, tools now exist that can help explain the brain’s cognitive processes. When you understand how your customers’ brains work, you can appeal to the powerful subconscious — and get better results for less money. Brainfluence explains how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer’s preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways, Brainfluence contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. … Read more
Are you finding customers more and more fickle, less and less loyal, and ever ready to jump off the handle and on to Twitter? Are you starting to sense that the way you’ve always done …
Do you want to lead the kind of company that can quickly seize any opportunity and solve any problem? The Collaboration Imperative: Executive Strategies for Unlocking Your Organization’s True Potential offers valuable executive strategies to …
In Disciplined Dreaming, business innovator and jazz musician Josh Linkner shows exactly how you can create profitable new ideas, empower employees to flex their creative muscles, and tap into the power of creativity to sustain …
THINK Global School and Traidhos Three Generation Community for Learning host a lecture event with Tony Wagner, a renowned educator focused on transforming education for the 21st century. (52m 12s)
MP3 Paul Zak tells us about oxytocin, a chemical messenger that accounts for why some people are generous, trustworthy, and faithful and others aren’t. His book The Moral Molecule: The Source of Love and Prosperity …
It’s 1998 and the digital world takes shape. Into this maelstrom of change came three companies: Apple, Google and Microsoft. They were radically different companies and they would subsequently fight a series of pitched battles …
Leapfrogging is about changing the game – creating or doing something radically new or different that produces a significant leap forward. How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How …
Movement marketing is changing the world. It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, …
Canon Inc. is moving toward fully automating digital camera production in an effort to cut costs — a key change being played out across Japan, a world leader in robotics. If successful, counting on machines …
Sankalp Waingankar – “I recently read an article on Tech Republic that showcased how women in India are being benefited by outsourcing and offshoring. While I completely agree with the views expressed by the writer, …
India’s largest IT suppliers grew four times faster than their international competitors in 2011, as companies in struggling European economies stepped up their IT offshoring. In 2011 revenues at the top five India-based IT service …
An international research breakthrough with bees means machines might soon be able to see almost as well as humans. The Australian and French research shows that honeybees use multiple rules to solve complex visual problems. …
Every step you take could generate electricity – thanks to a paper-thin new generator that harnesses the mechanical energy of your steps. So far, the generators can only create enough power to run a small …
Severe drought gripping northeastern Brazil — the worst in a half-century — is taking its toll on more than 1,100 towns, even triggering fighting in rural areas, local media reported. An average of one person …
The recent deal between the British satellite telecommunications company Inmarsat and one of the biggest global aviation suppliers, US-based Honeywell, may help give in-flight connectivity a boost. Inmarsat plans to launch three satellites into orbit …
Using tiny solar-panel-like cells surgically placed underneath the retina, scientists at the Stanford University School of Medicine have devised a system that may someday restore sight to people who have lost vision because of certain …
California is facing a much deeper budget deficit than expected due to weak tax revenues and slow progress in cutting budgets, Governor Jerry Brown said on Saturday. Brown said the shortfall for the fiscal year …
A new economy is emerging in the Bay Area and around the country with a different, more convenient and often cheaper way to find what you need: sharing. A wide array of local startups are …
The claim that robots are taking our jobs has become so commonplace of late that it’s a bit of a cliché. Nonetheless, it has a strong element of truth to it. Not only are machines …
Conflict and intrigue over valuable energy supplies have been features of the international landscape for a long time. Major wars over oil have been fought every decade or so since World War I, and …
Nevada has licensed Google to test its prototype driverless car on public roads. Assuming the technology eventually becomes commercially viable, how would a car that drives itself change the way we drive – and what …
John Battelle – “Larry Lessig is an accomplished author, lawyer, and professor, and until recently, was one of the leading active public intellectuals in the Internet space. But as I wrote in my review of …
A U.K. company says its highly pressure-sensitive material could be used to integrate an “electronic nose” into paper or clothing. Peratech’s sensor rapidly detects volatile organic compounds (VOCs)—gases in our surrounding environment that are produced …
The Navy currently relies on a small fleet of ships and divers dispatched from submarines to find mines and defuse them. Trained dolphins, equipped with cameras and sensors, also sniff them out. With the Pentagon …
Facebook now counts itself as one of the most powerful companies in a rapidly changing business landscape. A landscape that is being powered by those who can best aggregate, analyze and adapt a realtime stream …
What if we manage to hit The Singularity – that oft-receding target by which your brain’s contents can be uploaded to a computer system in the event of (or ahead of) your death? Wouldn’t that …
The goal of strategy is to choose the course of action that ensures success and survival. In a world of rapidly accelerating change, today's strategy quickly becomes obsolete. We must be ever more aware of the future we are planning for, since that future will quickly be upon us. Strategic foresight has a serious intent: to improve our understanding of the range of possible futures, and to use that understanding to inform action.
Innovation Watch offers a continuous scan of trends and emerging futures, and explores the question, "What's next?" Results are shared here, and are provided as RSS feeds.
David Forrest helps businesses, governments, and other organizations develop strategies for a radically different future. You can reach him by email here
 |  |  |  |  |
innovationwatch twitter feed
Innovation Watch and Futurepedia are registered trademarks of Global Vision Consulting Ltd.
