Smartphones to Play Bigger Role in Shopping (PhysOrg)
Business Trend – “This is the year mobile is really going to make a big difference in retail,” said Larry Freed, president of ForeSee, a company that helps retailers analyze their stores’ customer experience. The biggest boon for retailers is the opportunity to present tech-toting customers with more reasons to buy a product from them vs. somewhere else, whether it’s because of the ease of scanning a QR code and purchasing the product from your phone, browsing additional inventory on an iPad or heading to a store because your phone just alerted you to deals there. Technology is ultimately helping retailers combat showrooming — using stores to browse products while buying them for less online — as much as it’s helping consumers practice it, Freed said. … Read more
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