Batch vs Real Time Processing and the Emerging Web Culture (O’Reilly Media)
Submitted by iw on May 12, 2009 – 7:35 amNo Comment
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Malcolm Gladwell treats us to another of his counter-intuitive x-rays of the world’s workings in this week’s New Yorker feature, "How David Beats Goliath." His focus on the difference between batch and real time processing is a key to understanding why many nonprofit and commercial marketing professionals are failing to understand Twitter and other real time media.
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