BrandDigital: Simple Ways Top Brands Succeed in the Digital World. By Allen P. Adamson. Palgrave Macmillan.
Submitted by iw on August 31, 2008 – 9:26 pmNo Comment
In his best-selling book, BrandSimple: How the Best Brands Keep it Simple and Succeed, Allen P. Adamson showed in a straightforward manner how powerful brands get built. In a similarly engaging style, BrandDigital explains that in the quickly accelerating digital marketplace the basic principles of branding have not changed, but rather, are more important than ever. He clearly demonstrates that brand professionals have an unprecedented opportunity to use digital tools and media to learn more about their customers and offer experiences that better reinforce customer relationships — and build brand equity.
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