For thousands of years mankind has tried to understand nature. Exploring the world on all scales with instruments of ever more ingenuity, we have been able to unravel some of the great mysteries that surround …

Many people think human reproductive cloning should be a crime. Some states already have outlawed cloning and Congress is working to enact a national ban. Meanwhile, scientific research continues here and abroad. Soon reproductive cloning …

Neuroscience research over the past twenty or more years has brought about a significant change in our perceptions of how the brain affects morality. Findings show that the mind and brain are very close, if …

Catastrophies don’t “just happen.” From Enron to the Space Shuttle Columbia to 9/11, virtually every disaster is the result of a series of mistakes — each one easy to overlook, each one set in motion …

What difference did printing make? Although the importance of the advent of printing for the Western world has long been recognized, it was Elizabeth Eisenstein, in her monumental, two-volume work, The Printing Press as an …

In the twenty-first century, we no longer think of reality as particles and force fields. Instead, scientists and philosophers view the world as a sea of computation. The Lifebox, the Seashell, and the Soul explains …

CEOs who fail to meet their company’s strategic goals often do so not because their vision is flawed, but because they are unable to implement that vision effectively. Without a disciplined process for driving strategy …

If you’re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are …

In Blog Marketing, leading blogging consultant Jeremy Wright explains how and why companies of all types blog and reveals strategies for effectively interacting with customers. You’ll find out how authentic feedback from customers can lead …

In Making Silicon Valley, Christophe Lécuyer shows that the explosive growth of the personal computer industry in Silicon Valley was the culmination of decades of growth and innovation in the San Francisco-area electronics industry. Using …

In Enduring Innocence, Keller Easterling tells the stories of outlaw “spatial products” — resorts, information technology campuses, retail chains, golf courses, ports, and other hybrid spaces that exist outside normal constituencies and jurisdictions — in …