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Article Archive for September 2007

Customize Your Career
September 29, 2007 – 9:58 am | Comments Off

An MP3 clip… Harvard Business Online’s Steve Singer talks with Cathleen Benko, co-author of Mass Career Customization: Aligning the Workplace with Today’s Nontraditional Workforce.
[Harvard Business Online]

Award-Winning Customer Service: 101 Ways to Guarantee Great Performance. By Renée Evenson. AMACOM.
September 29, 2007 – 9:49 am | Comments Off
Award-Winning Customer Service: 101 Ways to Guarantee Great Performance. By Renée Evenson. AMACOM.

When it comes to customer service, “good” just isn’t good enough. If your company is going to thrive, you need to deliver services that’s truly outstanding. Packed to the brim with quick tips and strategies …

The Great Arab Conquests. By Hugh Kennedy. Da Capo Press.
September 29, 2007 – 9:22 am | Comments Off
The Great Arab Conquests. By Hugh Kennedy. Da Capo Press.

In just over one hundred years following the death of Mohammed in 632, the Arab followers of the Prophet had subjugated a territory with an east-west expanse greater than the Roman Empire, and they accomplished …

“Live from Cape Canaveral.” By Jay Barbree. Smithsonian Books.
September 29, 2007 – 9:01 am | Comments Off
“Live from Cape Canaveral.” By Jay Barbree. Smithsonian Books.

Some fifty years ago, while a cub reporter, Jay Barbree caught space fever the night that Sputnik passed over Georgia. He moved to the then-sleepy village of Cocoa Beach, Florida, right outside Cape Canaveral, and …

The Plenitude: Creativity, Innovation, and Making Stuff. By Rich Gold. MIT Press.
September 28, 2007 – 7:38 pm | Comments Off
The Plenitude: Creativity, Innovation, and Making Stuff. By Rich Gold. MIT Press.

We live with a lot of stuff. The average kitchen, for example, is home to stuff galore, and every appliance, every utensil, every thing, is compound — composed of tens, hundreds, even thousands of other …

Microtrends: The Small Forces Behind Tomorrow’s Big Changes. By Mark J. Penn and E. Kinney Zalesne. Twelve.
September 28, 2007 – 6:25 pm | Comments Off
Microtrends: The Small Forces Behind Tomorrow’s Big Changes. By Mark J. Penn and E. Kinney Zalesne. Twelve.

In 1982, readers discovered Megatrends. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we …

The Myths of Innovation. By Scott Berkun. O’Reilly.
September 28, 2007 – 7:09 am | Comments Off
The Myths of Innovation. By Scott Berkun. O’Reilly.

In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet ages, to reveal how ideas truly become successful innovations — truths that you can …

The Economies of Virtual Worlds
September 27, 2007 – 6:05 pm | Comments Off

A RealAudio clip… It’s an emerging marketplace, worth billions of dollars, and many Americans don’t even know it exists. In virtual worlds like “Second Life” or “World of Warcraft,” members buy and sell everything from …

Global Resources Wars
September 22, 2007 – 5:22 pm | Comments Off

A RealAudio clip… Russia sent two mini-submarines 13,000 feet beneath the Arctic ice cap, and planted a titanium-encased Russian flag on the seabed of the North Pole. “The Arctic,” declared expedition leader Artur Chilingarov, “is …

Robert Reich on Supercapitalism
September 22, 2007 – 5:19 pm | Comments Off

A RealAudio clip… Former Labor Secretary Robert Reich says the US tradition of democratic capitalism has gone badly wrong. A generation of free market adulation, says Reich, has built a kind of capitalism so powerful …

William Gibson
September 22, 2007 – 5:13 pm | Comments Off

A RealAudio clip… William Gibson has been writing about the future of technology and society for more than twenty years, and is even credited with coining the term “cyberspace.” But his most recent novels are …

Exploitation and Exploration of Our Oceans
September 22, 2007 – 5:11 pm | Comments Off

A RealAudio clip… People once believed it was impossible to overfish the seas. But no longer — today it’s understood that the world’s fish stocks are being harvested faster than they can regenerate. Marine conservationist …

Mark Penn: Microtrends
September 21, 2007 – 10:44 pm | Comments Off

A RealAudio clip… The political strategist and pollster who coined the term ’soccer moms’ talks about some of the many small and emerging groups in our society and what they may signal about political, economic, …

Copyrights in the Digital Age
September 14, 2007 – 10:19 am | Comments Off

A RealAudio clip… What is a copyright and who does it protect? Who owns it, and who can use it? And how will the digital era impact copyright protection? On the Beat commentator Celia Hirschman …

Present at the Future
September 14, 2007 – 8:55 am | Comments Off

A RealAudio clip… Ira Flatow, host of the popular NPR program Science Friday and author of the new book Present at the Future: From Evolution to Nanotechnology, Candid and Controversial Conversations on Science and Nature …

The Best American Science Writing 2007. By Gina Kolata and Jesse Cohen, eds. Harper Perennial.
September 11, 2007 – 7:04 am | Comments Off
The Best American Science Writing 2007. By Gina Kolata and Jesse Cohen, eds. Harper Perennial.

Provocative and engaging, this collection brings together the premiere science writing of the year. Featuring the imprimateur of bestselling author and New York Times reporter Gina Kolata, one of the nation’s foremost voices in science …

Brandscapes: Architecture in the Experience Economy. By Anna Klingmann. MIT Press.
September 10, 2007 – 7:29 pm | Comments Off
Brandscapes: Architecture in the Experience Economy. By Anna Klingmann. MIT Press.

In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has …

Adland: A Global History of Advertising. By Mark Tungate. Kogan Page.
September 10, 2007 – 6:45 pm | Comments Off
Adland: A Global History of Advertising. By Mark Tungate. Kogan Page.

The worldwide spend on advertising currently stands at over US$400 billion a year, and — love it or hate it — it has an immense impact on our lives. But where did it all start? …

Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth. By Chris Zook. Harvard Business School Press.
September 10, 2007 – 5:15 pm | Comments Off
Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth. By Chris Zook. Harvard Business School Press.

Over the next decades, two out of every three companies will face the challenge of their corporate lives: redefining their core business to stay competitive. Buffered by ever-stiffening global competition, shifting global dynamics, and accelerating …

Marketing to the Social Web: How Digital Customer Communities Build Your Business. By Larry Weber. John Wiley & Sons.
September 10, 2007 – 12:18 pm | Comments Off
Marketing to the Social Web: How Digital Customer Communities Build Your Business. By Larry Weber. John Wiley & Sons.

Marketers must look to the Web for new ways to find and communicate with customers, rather than at them. From MySpace and YouTube to blogs, social media on the Internet is the most promising new …

Lights Out: The Electricity Crisis, the Global Economy, and What It Means to You. By Jason Makansi. John Wiley & Sons.
September 10, 2007 – 7:21 am | Comments Off
Lights Out: The Electricity Crisis, the Global Economy, and What It Means to You. By Jason Makansi. John Wiley & Sons.

Electricity powers almost every part of our lives. Yet many of us pay little attention to our electricity service. It’s something that’s noticed only by its absence — such as when service is disrupted, …

Transrobotism (Human-Robot Bonds)
September 3, 2007 – 8:32 am | Comments Off

An MP3 clip… When a humanoid robot successfully mirrors human emotion and evokes an emotional response from us, what happens to our understanding of ourselves and our emotional reality? This provocative panel discussion on the …

Designing a Car of the Future: The Soft Car
September 3, 2007 – 8:22 am | Comments Off

An MP3 clip… Dr. Mitchell Joachim of the MIT Media Laboratory shares some of his ‘out of this world’ thinking and design around his work to rethink car design based upon more humanistic principles. From …

The Art of Living a Second Life
September 3, 2007 – 8:15 am | Comments Off

An MP3 clip… Called “the biggest digital art installation in the world” (Warren Ellis), Second Life is a highly imaginative, online, 3-D rendered environment populated with avatars (graphic representations of people). In Second Life you …

Blessed Unrest: Grassroots Humanity
September 3, 2007 – 8:09 am | Comments Off

An MP3 clip… From billion-dollar nonprofits to single person causes, there is a growing worldwide movement of organizations dedicated to restoring the environment and fostering social justice. This is a movement with no name, leader, …

What Made Jack Welch Jack Welch: How Ordinary People Become Extraordinary Leaders. By Stephen H. Baum with Dave Conti. Crown Business.
September 2, 2007 – 8:49 pm | Comments Off
What Made Jack Welch Jack Welch: How Ordinary People Become Extraordinary Leaders. By Stephen H. Baum with Dave Conti. Crown Business.

If you’ve ever wondered how some people break out of the pack and make it big. What Made Jack Welch Jack Welch will be a revelation. Surprisingly, it’s not about education or pedigree or native …

The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications. By Marc H. Meyer. Oxford University Press.
September 2, 2007 – 5:08 pm | Comments Off
The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications. By Marc H. Meyer. Oxford University Press.

Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated …

Rules for Renegades: How to Make More Money, Rock Your Career, and Revel in Your Individuality. By Christine Comaford-Lynch. McGraw-Hill.
September 2, 2007 – 4:36 pm | Comments Off
Rules for Renegades: How to Make More Money, Rock Your Career, and Revel in Your Individuality. By Christine Comaford-Lynch. McGraw-Hill.

Renegade entrepreneur — and runaway success story — Christine Comaford- Lynch has lived the kind of life most of us can only dream about. From model to monk to multi-millionaire, she does what she wants …

Signs of Life: Bio Art and Beyond. By Eduardo Kac, ed. MIT Press.
September 2, 2007 – 4:02 pm | Comments Off
Signs of Life: Bio Art and Beyond. By Eduardo Kac, ed. MIT Press.

Bio Art is a new art form that has emerged from the cultural impact and increasing accessibility of contemporary biotechnology. Signs of Life is the first book to focus exclusively on art that uses biotechnology …

The Age of Speed: Learning to Thrive in a More-Faster-Now World. By Vince Poscente. Bard Press.
September 2, 2007 – 1:58 pm | Comments Off
The Age of Speed: Learning to Thrive in a More-Faster-Now World. By Vince Poscente. Bard Press.

For everyone feeling trampled by the speed of life and business, author Vince Poscente reveals how to get ahead of the rush once and for all in The Age of Speed. Unraveling the notion that …

Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet. By Kathryn C. Montgomery. MIT Press.
September 2, 2007 – 1:18 pm | Comments Off
Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet. By Kathryn C. Montgomery. MIT Press.

Children and teens today have integrated digital culture seamlessly into their lives. For most, using the Internet, playing videogames, downloading music onto an iPod, or multitasking with a cell phone is no more complicated than …

Evocative Objects: Things We Think With. By Sherry Turkle, ed. MIT Press.
September 1, 2007 – 9:44 pm | Comments Off
Evocative Objects: Things We Think With. By Sherry Turkle, ed. MIT Press.

For Sherry Turkle, “We think with the objects we love; we love the objects we think with..” In Evocative Objects, Turkle collects writings by scientists, humanists, artists, and designers that trace the power …