e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online. By Scott Fox. AMACOM.
In good economies and bad, someone’s still making lots of money. More money than you’re making. And there’s a very good chance that the success involves savvy use of the emerging Social Web. Today, your customers are online, even if your business has nothing to do with the Net, computers, or technology. To keep up with your competition, you need to promote what you sell by using the latest online marketing techniques to interact with your customers. But take heart. You can distinguish yourself and your product from the other players crowding your marketplace . . . if you know how to stay ahead of the curve. Start by reading e-Riches 2.0 to learn the inspiring, true stories of dozens of people and companies making it big online today.
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- Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus. By Michael Miller. Wiley Publishing.
- The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World. By Sue Martin Mahar and Jay Mahar. AMACOM.



