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Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change

by Jeremy Gutsche

New York: Gotham Books, 2009

The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate.

Did you know that Hewlett-Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets reshuffled and the rules of the game get changed. Exploiting Chaos is the ultimate business survival guide for all those looking to change the world. Topics include: Sparking a Revolution, Trend Hunting, Adaptive Innovation, and Infectious Messaging.

Jeremy Gutsche, MBA, CFA, is an innovation expert, host of Trend Hunter TV, one of North America’s most requested keynote speakers, and the founder of TrendHunter.com, the world’s largest network for trend spotting and innovation, boasting an audience of roughly 10 million monthly views. Routinely sourced by the media, Jeremy’s broad appeal ranges from The Economist and The Financial Times to Entertainment Tonight and FOX News. He has been described as “a new breed of trend spotter” by The Guardian, “an eagle eye” by Global TV, an “Oracle” by The Globe and Mail and “on the forefront of cool” by MTV.