Getting To Innovation : How Asking the Right Questions Generates the Great Ideas Your Company Needs. By Arthur B. VanGundy. AMACOM.
Submitted by iw on August 4, 2007 – 5:42 pmNo Comment
Thousands of great ideas are generated in conference rooms and brainstorming retreats every day. There are now more creativity and innovation courses, training seminars, conferences, and consultants than ever before. It would seem that with so many resources available, the business world should be ripe with original, cutting-edge ideas. But if those ideas aren’t addressing your company’s needs, even if they are brilliant, they will come to be useful. Creativity and innovation guru Arthur VanGundy sees the difficulty as a case of solving problems before we know what the problem really is. Organizations neglect to ask the right questions that would accurately define their strategic challenges.
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- How the Paper Fish Learned to Swim: A Fable About Inspiring Creativity and Bringing New Ideas to Life. By Jonathan A. Flaum . AMACOM.
- Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates. By Peter Skarzynski and Rowan Gibson. Harvard Business School Press.
- The Nature of Technology: What It Is and How It Evolves. By W. Brian Arthur. Free Press.
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