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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
by Roger Dooley
Hoboken, New Jersey: John Wiley & Sons, 2012
According to leading neuroscientists, 95 percent of all thoughts, emotions, and learning occur …

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Uprising: How to Build a Brand — And Change the World — by Sparking Cultural Movements
by Scott Goodson
New York: McGraw-Hill, 2012
Movement marketing is changing the world. It’s the new way forward …

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The Apple Experience: Secrets to Building Insanely Great Customer Loyalty
by Carmine Gallo
New York: McGraw-Hill, 2012
Apple Stores earn more money per square foot than any other retailer. At the core of Apple’s …

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Brand Together: How Co-Creation Generates Innovation and Re-Energizes Brands
by Nicholas Ind, Clare Fuller and Charles Trevail
Philadelphia, Pennsylvania: KoganPage, 2012
Co-creation is about bringing together the people who have most at stake in …

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Brand Rituals: How Successful Brands Bond with Customers for Life
by Zain Raj
Mill Valley, California: Spyglass Publishing Group, 2012
Savvy business leaders and smart marketers realize that the twentieth-century model of brand marketing …

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Steal These Ideas! Marketing Secrets That Will Make You a Star
by Steve Cone
New York: Bloomberg Press, 2005
Working for nearly three years with and for leading companies including Citigroup, American Express, …

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Beyond Buzz: The Next Generation of Word-of- Mouth Marketing
by Lois Kelly
New York: AMACOM, 2007
In a consumer-driven world where social networking, MySpace, blogs and podcasting rule, the old marketing model no longer …

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Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus
by Michael Miller
Indianapolis: Wiley Publishing, 2008

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Media Rules! Mastering Today’s Technology to Connect With and Keep Your Audience
by Brian Reich and Dan Solomon
Hoboken, New Jersey: John Wiley & Sons, 2008
When it comes to communicating with an ever-evolving …

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The Culture Code: An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
by Clotaire Rapaille
New York: Broadway Books, 2006
In The Culture Code, internationally revered …