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The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
by Anthony J. Bradley and Mark P. McDonald
Boston, Massachusetts: Harvard Business Review Press, 2012
As …

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Net Smart: How to Thrive Online
by Howard Reingold
Cambridge, Massachusetts: MIT Press, 2012
Like it or not, knowing how to make use of online tools without being overloaded with too much information is …

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Building Successful Online Communities: Evidence-Based Social Design
by Robert E. Kraut and Paul Resnick
Cambridge, Massachusetts: MIT Press, 2012
Online communities are among the most popular destinations on the Internet, but not all online …

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Imagery in the 21st Century
by Oliver Grau and Thomas Veigl, eds.
Cambridge, Massachusetts: MIT Press, 2011
We are surrounded by images as never before: on Flickr, Facebook, and YouTube; on thousands of television …

 
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Social Boom! How to Master Business Social Media
by Jeffrey Gitomer
Upper Saddle River, New Jersey: FT Press, 2011
“What’s your company’s social media policy? Probably shortsighted. Business social media, or social networking, …

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How to Make Money With Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business
by Jamie Turner and Reshma Shah
Upper Saddle River, New Jersey: Pearson Education, …

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The Art of Community: Building the New Age of Participation
by Jono Bacon
Sebastopol, California: O’Reilly, 2009
Online communities offer a wide range of opportunities today, whether you’re supporting a cause, marketing a product …

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Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevance
by Scott Klososky
Austin, Texas: Greenleaf Book Group Press, 2011
A breakthrough executive guide to social technology crowdsourced by …

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The Facebook Effect: The Inside Story of the Company That is Connecting the World
by David Kirkpatrick
New York: Simon & Schuster, 2010
In little more than half a decade, Facebook has gone from …

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Yes We Did! An Inside Look at How Social Media Built the Obama Brand
by Rahaf Harfoush
Berkeley, California: New Riders, 2009
The Obama campaign’s mastery of social media for everything from fundraising …