Facebook has already made an irreversible impact on society, marketing and politics — even facilitating political protests around the world in countries such as Colombia and Iran. Facebook is also changing our sense of identity: “I am on Facebook; therefore I am.” Longtime Fortune magazine technology writer David Kirkpatrick chronicles the rise of Facebook in one of the most anticipated books of 2010:  The Facebook Effect: The Inside Story of the Company That Is Connecting The World. Kirkpatrick gained the full cooperation of Zuckerberg and his team in writing the book. The Facebook Effect is the first historically authoritative account of how a simple idea became one of the dominant ways to communicate on the Internet. (1h 33m 54s)

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