Over the next decades, two out of every three companies will face the challenge of their corporate lives: redefining their core business to stay competitive. Buffered by ever-stiffening global competition, shifting global dynamics, and accelerating change, business leaders face an increasingly uncertain future. More and more, executives will realize that they must make fundamental changes in their companies’ core to spur growth in the future — even as they continue to deliver the goods and services that keep their firms in business today. Unstoppable shows you how to look deep within your organization to find undervalued, unrecognized, or underutilized assets — in the form of business platforms, customer insights, and capabilities — that can serve as new foundations for sustainable growth.

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